One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have in their home, much less how much speed that they actually need. In recent Parks Associates survey results, 43% of U.S. broadband households are unwilling to guess at their broadband speed, even when provided broad ranges as options. An additional 7% claim to subscribe to gigabit-speed services, a figure that seems high when considering the limited availability of such service offerings.
From the article "Broadband’s New Race to the Top" by Brett Sappington.
Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will host over 650 executives from the connected entertainment, IoT and smart home industries, and is focused specific...
40 million people are already driving cars with some connected features, most of them connecting through your smartphone. Plus, 64% of people who have a broadband connection at home want a built-in co...
According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
