What’s interesting, then, is recent data from Parks Associates that showed what a massive opportunity the industry has when it comes to pushing the latest in in-home WiFi technology. While roughly 70 percent of U.S. broadband households have a home network router, according to Parks, only 11 percent are using a whole-home WiFi mesh-networking product. Further, only 22 percent are using any kind of WiFi network extender to improve coverage throughout their home.
“Mesh network systems, also referred to as ‘whole-home Wi-Fi’ by makers and retailers, are designed to maximize Wi-Fi coverage and performance in the home. They can replace the home Wi-Fi routers and network extenders that are commonly provided by broadband providers today,” Kristen Hanich, Senior Analyst at Parks Associates, said in a statement. “With WiFi the dominant method of connection in the home, having a strong signal is necessary for proper function of the multiple connected CE and smart home products consumers are buying. There is still plenty of room to grow for mesh networking products.”
From the article "Bringing WiFi Routers Out of the Shadows" by Rob Stott.
DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the number that use Ethernet, according to a new Parks Associates survey. According to the “Global Digit...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
