Providing market intelligence for more than 35 years

In The News

Bringing WiFi Routers Out of the Shadows

What’s interesting, then, is recent data from Parks Associates that showed what a massive opportunity the industry has when it comes to pushing the latest in in-home WiFi technology. While roughly 70 percent of U.S. broadband households have a home network router, according to Parks, only 11 percent are using a whole-home WiFi mesh-networking product. Further, only 22 percent are using any kind of WiFi network extender to improve coverage throughout their home.

“Mesh network systems, also referred to as ‘whole-home Wi-Fi’ by makers and retailers, are designed to maximize Wi-Fi coverage and performance in the home. They can replace the home Wi-Fi routers and network extenders that are commonly provided by broadband providers today,” Kristen Hanich, Senior Analyst at Parks Associates, said in a statement. “With WiFi the dominant method of connection in the home, having a strong signal is necessary for proper function of the multiple connected CE and smart home products consumers are buying. There is still plenty of room to grow for mesh networking products.”

From the article "Bringing WiFi Routers Out of the Shadows" by Rob Stott.

Previously In The News

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

Wireless Displays Streamline Setups for Meetings

Parks Associates says that as smartphones and tablets become the norm at most organizations, organizations are beginning to deploy wireless display technology in the workplace. “It used to be that...

Most people want their car to connect to the Web

40 million people are already driving cars with some connected features, most of them connecting through your smartphone. Plus, 64% of people who have a broadband connection at home want a built-in co...