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May 03, 2016
"Supporting connected consumers is increasingly costly given the growing number of devices in broadband households and the growing technical complexity of these households. Parks Associates research shows that the average broadband household now has over eight connected computing and entertainment devices, compared to 4.6 devices in 2010," Patrice Samuels, research analyst at Parks Associates, says. "More than one-half of consumers now expect support providers to cover multiple device types and brands. Given the growing support demands, support ools that are comprehensive and intelligent, improving in capability and performance with each use, will provide the best ROI for support providers."
From the article "Briefs: Vecima, Coriant, Holistic Labs" by Laura Hamilton.
Fresh data from Parks Associates, however, suggests ad-supported streaming platforms are more palatable -- and probably going to be more profitable -- than most people might think. As it turns out, a...
As more streaming services have become available, the demands on the existing Internet infrastructure have increased exponentially. In 2016, another 27 new subscription-based video streaming platforms...
Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) are not really true, all-out competitors like Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is with both of them. Apple does not have a general retail operation and...
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
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