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May 03, 2016
"Supporting connected consumers is increasingly costly given the growing number of devices in broadband households and the growing technical complexity of these households. Parks Associates research shows that the average broadband household now has over eight connected computing and entertainment devices, compared to 4.6 devices in 2010," Patrice Samuels, research analyst at Parks Associates, says. "More than one-half of consumers now expect support providers to cover multiple device types and brands. Given the growing support demands, support ools that are comprehensive and intelligent, improving in capability and performance with each use, will provide the best ROI for support providers."
From the article "Briefs: Vecima, Coriant, Holistic Labs" by Laura Hamilton.
“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...
Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...
According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...
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