New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making their purchase.
Parks, which looked at the purchase habits of US broadband households, found that price and product quality are important factors, with 15 per cent of buyers considering only one brand due to price and 10 per cent due to product quality, however the brand itself was the dominant factor in such purchases.
From the article "Brand Preference Steering Consumer CE Purchase Decisions" by Martin Kovacs.
Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...
Parks Associates has reported that smartwatch adoption has jumped by 35 percent in 2023. While smart technology combines aesthetics and function, there have been some new developments in the medical f...
According to a fresh report from Parks Associates, one in five U.S. households with internet access in the home possess a television antenna. At the same time, 12% of these households do not have a TV...
“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We...
