Chris Fleck, vice president for emerging solutions at Fort Lauderdale-based Citrix Systems, said the outlook for mobile wallet products is "really positive. More and more people are living on their mobile phones."
Mobile walletusage is expected to increase to nearly 113 million, or 43 percent of all smartphone users, by 2017, according to Parks Associates, a marketing research firm in Dallas.
From the article "Boca Raton Tech Company Helps Organize Consumer Deals" by Marcia Heroux Pounds.
It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
