Chris Fleck, vice president for emerging solutions at Fort Lauderdale-based Citrix Systems, said the outlook for mobile wallet products is "really positive. More and more people are living on their mobile phones."
Mobile walletusage is expected to increase to nearly 113 million, or 43 percent of all smartphone users, by 2017, according to Parks Associates, a marketing research firm in Dallas.
From the article "Boca Raton Tech Company Helps Organize Consumer Deals" by Marcia Heroux Pounds.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...
Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
