“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance information and safety features.”
We’re moving past the early adopter phase of connected cars.
Jennifer Kent, a director at Parks Associates.
From the article "BMW’s Vision For A World Of Connected Cars" by Brandon Butler.
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...
“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...
