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May 22, 2016
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,” said Jennifer Kent, a director at Parks. However, Kent claims that the issue isn’t with connected cars but with connected everything else, “You need a connected home to be able to connect your car to it,” and not many people are willing to make that sort of technological jump just yet.
From the article "BMW’s Connected Future Vision Getting Closer" by Nico DeMattia.
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While these numbers reflect a growing comfort with watching premium content on mobile among consumers, it also paints a picture of what premium platforms aren’t getting much love. For instance, fuboTV...
According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...
OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...
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