Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,” said Jennifer Kent, a director at Parks. However, Kent claims that the issue isn’t with connected cars but with connected everything else, “You need a connected home to be able to connect your car to it,” and not many people are willing to make that sort of technological jump just yet.
From the article "BMW’s Connected Future Vision Getting Closer" by Nico DeMattia.
Smart thermostats are becoming more and more popular, with the share of Internet-connected U.S. households with a smart thermostat rising to 16% in 2022, a recent survey by market research firm Parks...
Additionally, 66% of FWA subscribers consider their pricing plan as fair – which is significantly higher than in the case of other types of fixed broadband technologies, according to a survey conducte...
KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...
A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing...
