“Despite consumer shifts to streaming content, Blu-ray players continue to be owned and used by 44% of U.S. broadband households, or roughly 43.5 million households in 2015,” says Barbara Kraus, director of research at Parks Associates.
And the ongoing rise of 4K TV adoption could give Blu-ray a boost.
From the article "Blu-Ray Struggles in the Streaming Age" by Chris Morris.
New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....
The deal is a coup for Beck, whose network has struggled to find carriage with some traditional cable systems. Sling, which launched in early 2015, has emerged as one of the most popular services for...
That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
