“Despite consumer shifts to streaming content, Blu-ray players continue to be owned and used by 44% of U.S. broadband households, or roughly 43.5 million households in 2015,” says Barbara Kraus, director of research at Parks Associates.
And the ongoing rise of 4K TV adoption could give Blu-ray a boost.
From the article "Blu-Ray Struggles in the Streaming Age" by Chris Morris.
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However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...
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