“Despite consumer shifts to streaming content, Blu-ray players continue to be owned and used by 44% of U.S. broadband households, or roughly 43.5 million households in 2015,” says Barbara Kraus, director of research at Parks Associates.
And the ongoing rise of 4K TV adoption could give Blu-ray a boost.
From the article "Blu-Ray Struggles in the Streaming Age" by Chris Morris.
“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...
More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...
Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...
A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....
