According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that also includes USB sticks, which made up half of the total units. So despite a major price advantage and voice-shouting features, Amazon's Fire TV box performed worse than Apple TV in the U.S., let alone globally.
From the article "Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"" by Daniel Eran Dilger.
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
