Unnamed sources tell Bloomberg that the new Apple TV will be equipped with a faster processor capable of streaming higher-resolution content. A new version of the recently-launched TV app is also said to be in the works that will “aggregate programming from apps that already offer live streaming.”
Apple has failed to make as big of an impact in the living room as it has in the pocket (iPhone) or on the desk (Mac) up to this point. A recent survey from Parks Associates shows that Apple lags behind Google, Amazon and Roku when it comes to streaming media player market share, with the install base trending downward from Q1 last year to Q1 2017. Apple’s high prices put it at a disadvantage.
From the article "Bloomberg: 4K Apple TV in the works, set to be revealed alongside iPhone 8" by Jacob Siegal.
Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...
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