Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 percent of U.S. broadband households at the start of 2014 to 7 percent now — with 10 percent planning to buy.
From the article "BizTechReports latest analyst roundup features analyst perspective on 4k TV, smart watches, and IoT" by WhaTech.com.
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...
