Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 percent of U.S. broadband households at the start of 2014 to 7 percent now — with 10 percent planning to buy.
From the article "BizTechReports latest analyst roundup features analyst perspective on 4k TV, smart watches, and IoT" by WhaTech.com.
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
Streaming video overall is coming from a place of strength. Netflix’s customer growth from last year’s Q3 exceeded expectations, and separate reports from January found streaming and over-the-top serv...
