Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used to be the third most common reason, he says.
“Consumers are definitely looking at ways to save on monthly household bills,” said Sorensen, whose firm does market research and consulting. “Entertainment is one of the first things that people cut. You can’t cut the electric bill.”
Nearly 9 in 10 broadband households – 89% – subscribe to at least one streaming service, over half subscribe to more than four and nearly one-third – 29% – subscribe to more than eight, according to Parks Associates.
From the article, "Binge and bail: How 'serial churners' save money on Netflix, Hulu and Disney" by Jessica Guynn and Bailey Schulz
Parks Associates estimates that about a quarter of the new TVs sold in 2010 were able to connect to the Internet. The same group forecasts that this will reach 76% by 2015. These predictions make sens...
The competition and innovation in the smart-thermostat space is good for consumers, who can choose a thermostat based on which features appeal to them the most, and also because the increased sensorin...
Although Nest is often touted as the most sophisticated smart-thermostat company, it is facing increased competition from other thermostat makers such as ecobee and Alarm.com that are bolstering their...
More than two years ago, Schneider Electric revamped its Wiser home energy management offering, hoping to appeal to utilities that might be eager for a comprehensive residential demand response offeri...
