Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used to be the third most common reason, he says.
“Consumers are definitely looking at ways to save on monthly household bills,” said Sorensen, whose firm does market research and consulting. “Entertainment is one of the first things that people cut. You can’t cut the electric bill.”
Nearly 9 in 10 broadband households – 89% – subscribe to at least one streaming service, over half subscribe to more than four and nearly one-third – 29% – subscribe to more than eight, according to Parks Associates.
From the article, "Binge and bail: How 'serial churners' save money on Netflix, Hulu and Disney" by Jessica Guynn and Bailey Schulz
In terms of use frequency, the survey found that 75% of fitness device users use their device one to three times per week. Fitbit owners had the highest device use of any brand, with 68% of owners usi...
Research firm Parks Associates said Friday that 14% of U.S. broadband households plan to buy a streaming media player by mid-2016 and that, as of the third quarter of 2015, 31% of U.S. broadband house...
Parks Associates announced new European research today at CES 2016 showing that over 50% of households in the UK, France, Germany and Spain planning to buy a flat-panel TV in the next 12 months consid...
CES got its nerd back. And that means it's the startups and tinkerers putting sensors in everything that are bringing the wonder back to the show. “I think disruption across industries in tech has...
