Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used to be the third most common reason, he says.
“Consumers are definitely looking at ways to save on monthly household bills,” said Sorensen, whose firm does market research and consulting. “Entertainment is one of the first things that people cut. You can’t cut the electric bill.”
Nearly 9 in 10 broadband households – 89% – subscribe to at least one streaming service, over half subscribe to more than four and nearly one-third – 29% – subscribe to more than eight, according to Parks Associates.
From the article, "Binge and bail: How 'serial churners' save money on Netflix, Hulu and Disney" by Jessica Guynn and Bailey Schulz
Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...
Parks Associates research recently found that well over 60% of households now subscribe to one or more OTT video services, with a third subscribing to two or more services. Indeed, 88% of computer-bas...
The elephant in this room is, of course, the Apple Watch, which is gently eroding everyone else's position in the smartwatch world. Parks Associates believes that, across 2016, the company sold 12 mil...
Voice assistants are integrating into more and more places; the smart speaker market in particular is expected to grow 60% from 2016 to 2017, according to Parks Associates research analyst Dina Abdelr...
