Last month, market intelligence firm Parks Associates released a study with shattering news: women buy more tech than men — and then use it more. According to the study, more women were interested in tablets, laptops and smartphones; women bought more gadgets on average; and, once the devices were in hand, more women were using them to watch movies, listen to music, interact online and play social games.
From the article, "Beyond the pink veneer" by Michelle Starr
There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...
The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...
New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. In the U.S., 57% of current traditiona...
In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population. Seem...
