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Almost nine of 10 U.S. households have a smartphone, and more than one-third use Wi-Fi calling to stay in touch, according to research by Parks Associates. "To many travelers, including my teenage daughter, the three life essentials are food, water and Wi-Fi," says Harry Wang, a senior research director at Parks Associates.
From the article "Best Wi-Fi Options For Travelers" by Christopher Elliott.
Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
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