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If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet access now own a smart TV, according to research firm Parks Associates.
However, that still leaves a lot of people who need a streaming device to access online streaming services, from Amazon Prime to YouTube TV. In addition, plenty of us who have smart TVs decide to add a streaming device. In my own home, four of our five smart TVs are connected to either an Amazon Fire TV, an Apple TV, or a Roku streaming player.
From the article, "Best 4K Streaming Media Devices of 2023," by James K. Willcox.
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
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