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If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet access now own a smart TV, according to research firm Parks Associates.
However, that still leaves a lot of people who need a streaming device to access online streaming services, from Amazon Prime to YouTube TV. In addition, plenty of us who have smart TVs decide to add a streaming device. In my own home, four of our five smart TVs are connected to either an Amazon Fire TV, an Apple TV, or a Roku streaming player.
From the article, "Best 4K Streaming Media Devices of 2023," by James K. Willcox.
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...
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