The advanced market should expand to $681 million in 2011 (out of a total $29.6 billion multichannel-provider ad spend that year) and then hit $4 billion in 2014, representing almost 12 percent of the projected multichannel haul for that year, says Heather Way, an analyst with Parks Associates, which surveyed media buyers on their advanced ad spending plans. Parks tracks multichannel video providers because their infrastructure enables advanced ads.
The money projected to flow into advanced ad formats is not new money, Way adds. Advertisers will move some of their traditional TV ad spend to the newer formats. "We are predicting there will be a major shift in advanced TV ads in the next few years, as advertisers want to shift to more targeted TV formats that are relevant and easily targeted," Way says.
From the article, "Behind the Numbers: A Bigger Boat" by Daisy Whitney
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying...
TOO MUCH OF A GOOD THING: By now, it’s kind of established fact that nearly everybody in a household at any given moment is on some kind of device. New research from Parks Associates says 40% of 1,...
There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...
