Online behavioral advertising revenue in the U.S. will reach $4.9 billion by December 2011, and grow at a 9.6% compounded annual growth rate to reach $7.1 billion by 2015, according to Parks Associates.
The growth of targeting is being fueled by the adoption of broadband Internet access and mobile smartphones. The analyst firm estimates 68% of all U.S. households will have broadband by the end of this year, increasing to 80.4 million users by 2015.
The Parks Associate report, titled "Trends in Behavioral and Contextual-based Advertising," shows consumers increasingly accept targeted advertising: more than one-third of households with broadband will provide personal information such as age, gender, income, and product preferences to receive relevant Internet ads, while adults 18 to 34 will provide even more personal information to receive meaningful online ads.
From the article, "Behavioral targeting On Rise Regardless of Pushback" by Laurie Sullivan
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...
Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...
Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
