The number of smart home products owned by consumers increased more than 50% over the last year, according to a new study by Parks Associates. Growth is projected to continue, with 43% of U.S. households that have broadband planning to purchase a smart home device in the next 12 months.
But the drivers of those purchases are likely to be practical and priced right.
A different study, by The Demand Institute, found that 88% of consumers see a smart home as being too expensive and only 23% said they had at least one smart device in their home.
From the article "Beacons and Smart Homes: It's All About the Value" by Chuck Martin.
Mirai, and other similar attacks, could become an even larger problem as more consumers continue adopt IoT devices at the home. Indeed, IAB revealed in its recent study that two-thirds, or 62 percent,...
The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...
Do-it-yourself security systems will cause some shifts in the residential security market as more than two million broadband homes will have a self-monitored system by year's end. According to rese...
His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standa...
