The figures come from a new research report by Parks Associates, which explains that, while a typical price point for a subscription service is $7-$10, several niche services are available for under $5, balancing the overall spend figure.
From the article "Average US Monthly SVOD Spend Tops $6, Says Report" by Thomas Campbell.
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A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....
