The figures come from a new research report by Parks Associates, which explains that, while a typical price point for a subscription service is $7-$10, several niche services are available for under $5, balancing the overall spend figure.
From the article "Average US Monthly SVOD Spend Tops $6, Says Report" by Thomas Campbell.
In related news, Parks Associates recently reported that the rate of cancellations for internet (a.k.a. OTT) video services among U.S. broadband households has held steady over the past three years at...
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
The wider Smart Home business is also finding an audience. The category is expected to grow 41 per cent YoY in the US, to 40.8 million units in 2018, earning $4.5 billion. According to smart energy re...
The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...
