The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Associates. The demand for autonomy isn’t quite as strong domestically as internationally, however. Ford’s recent trends report notes that only 40 percent of Americans are interested in having their car drive them, compared to 84 percent of people in India and 78 percent of people in China.
From the article "Autonomous Cars Could Bring $20 Billion to Hollywood" by Sean Evans.
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...
New research suggests that consumer adoption of connected heath products has reached aa new high in 2017. Over 40 percent of U.S. broadband households now own a connected health product, up from 37 pe...
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
