What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look at what already exists, AR offers a simple yet powerful solution for tech support.
A customer’s negative experience can derail customer loyalty and crush any chance of repeat business. Recent research from Parks Associates shows that problems occurring during the setup process have a distinct negative impact on the likelihood of making repeat purchases from a brand. Only about 33% of customers who encountered setup problems would purchase a similar product from the brand again. Smooth customer onboarding for tech devices represents a challenge that chatbots and self-service options can’t always solve. Instead, AR will enable you to help your customer immediately, ensuring a quality onboarding experience.
From the article "Augmented Reality is Redefining Remote Technical Support" by Hagai Shaham.
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...
“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
