Providing market intelligence for more than 35 years

In The News

Augmented Reality is Redefining Remote Technical Support

What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look at what already exists, AR offers a simple yet powerful solution for tech support.

A customer’s negative experience can derail customer loyalty and crush any chance of repeat business. Recent research from Parks Associates shows that problems occurring during the setup process have a distinct negative impact on the likelihood of making repeat purchases from a brand. Only about 33% of customers who encountered setup problems would purchase a similar product from the brand again. Smooth customer onboarding for tech devices represents a challenge that chatbots and self-service options can’t always solve. Instead, AR will enable you to help your customer immediately, ensuring a quality onboarding experience.

From the article "Augmented Reality is Redefining Remote Technical Support" by Hagai Shaham.

Previously In The News

Are Smartphones Too Big?

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...

There Are Over 200 Streaming Services in The United States

Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service t...

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...

Streaming 4K yet? AT&T adds unlimited data option to U-Verse

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their da...