In March 2021, Parks Associates reported that 34% of all U.S. senior broadband households use smart speakers or smart displays. The firm defined seniors as those over 64 years of age.
From the article, "AT&T Workshops Aim to Boost Digital Literacy for Seniors"
Because canceling something online can be so easy, you tend to see higher cancellation rates across the streaming TV industry, said Glenn Hower, a senior analyst at the market research firm Parks Asso...
According to Parks Associaties in their new report IoT Connectivity in Europe: Value of Connected Products, companies in this space across the globe are exploring strategies to overcome market inhibit...
Beyond its immediate effect on subscribers, the price increase foreshadows a future in which the streaming video market is dominated by a handful of players that have captured the majority of a family...
Research from Parks Associates shows that 67% of US broadband households find receiving alerts when someone enters the home appealing; 54% of broadband households find at least one tested energy manag...
