Providing market intelligence for more than 35 years

In The News

AT&T Wants to Reach Out and Touch Personalized Healthcare

“John Mattison at Kaiser started his presentation by encouraging everyone in the audience to hug, which got a lot of laughs but achieved his goal of emphasizing the importance of social health in succeeding in this market,” said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. “John focused on personalization and consumer engagement, the key topics for the first day at the Connected Health Summit. Today we are hosting multiple sessions to examine the business models necessary for driving growth in this rapidly changing market.”

The Connected Health Summit, if you’re not familiar, is hosted by Parks Associates and features two days of panel discussions with over 200 executives including device makers and distributors, healthcare providers, insurance and health institutions, software and app developers, telecom and broadband service providers, technology enablers, brands and merchants, mobile infrastructure providers.

The event focuses on technology and policy advancing the consumerization of health as new entrants push market innovation and require partnerships for success.

From the article "AT&T Wants to Reach Out and Touch Personalized Healthcare" by Michael Essany.

Previously In The News

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

TV antennas are making a comeback in the age of digital streaming

Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...

Confused by all those streaming services? This app is here to help

A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has pas...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...