Providing market intelligence for more than 35 years

In The News

AT&T Wants to Reach Out and Touch Personalized Healthcare

“John Mattison at Kaiser started his presentation by encouraging everyone in the audience to hug, which got a lot of laughs but achieved his goal of emphasizing the importance of social health in succeeding in this market,” said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. “John focused on personalization and consumer engagement, the key topics for the first day at the Connected Health Summit. Today we are hosting multiple sessions to examine the business models necessary for driving growth in this rapidly changing market.”

The Connected Health Summit, if you’re not familiar, is hosted by Parks Associates and features two days of panel discussions with over 200 executives including device makers and distributors, healthcare providers, insurance and health institutions, software and app developers, telecom and broadband service providers, technology enablers, brands and merchants, mobile infrastructure providers.

The event focuses on technology and policy advancing the consumerization of health as new entrants push market innovation and require partnerships for success.

From the article "AT&T Wants to Reach Out and Touch Personalized Healthcare" by Michael Essany.

Previously In The News

Alexa-Cortana voice integration speaks its first words

Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...

Connected Cars Open Doors And IoT Devices

Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...