“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”
From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.
According to new numbers from Parks Associates, 66% of 5G FWA subscribers consider their plans to be set at a fair or good price, while 62% report that it is easy to contact someone for customer servi...
Cracking down on account sharing could encourage those looking to drop a streaming service to do just that, Sarah Lee a research analyst with Parks Associates told USA Today. From the article, "Hul...
According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at l...
Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those se...
