Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said.
"After years of attempts to be more than just a 'dumb pipe,' pay-TV operators have come to realize that a smart, flexible pipe can similarly transform their businesses," he said in a recent research note.
From the article "AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?" by www.brandequity.economictimes.indiatimes.com
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
