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October 28, 2016
"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing core business," said a senior research director at Dallas-based Parks Associates and an authority on the changing landscape.
From the article "AT&T's Mega-Deal With Time Warner Banks On Your Connected Future" by Conor Shine.
Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates. The evolving streaming landscap...
The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s...
Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...
In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...
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