"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing core business," said a senior research director at Dallas-based Parks Associates and an authority on the changing landscape.
From the article "AT&T's Mega-Deal With Time Warner Banks On Your Connected Future" by Conor Shine.
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Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...
