And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explore new value-added services such as bundled entertainment packages as new upsell options,” according to a release.
Also in its report, Parks Associates reported that only 39% of mobile subscribers have made a plan change in the past 12 months, typically either a plan upgrade or a new phone. And the firm said that one-third of mobile customers have not made any changes in their mobile services for more than two years.
From the article "AT&T gooses $45 prepaid plan with cheaper iPhones" by Mike Dano.
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Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...
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The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
