Providing market intelligence for more than 35 years

In The News

AT&T Boosts Data Caps For Home Broadband Plans

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month", said Parks Associates, in a research note. The controversial approach to home internet limits how many gigabytes customers can use in the comfort of their home Wi-Fi network, similar to a mobile phone plan.

From the article "AT&T Boosts Data Caps For Home Broadband Plans" by Carlos George.

Previously In The News

Next-Generation Wi-Fi 7 Standard Expected To Be Finalized in Early 2024

“Wi-Fi 7 offers dramatically increased speeds over Wi-Fi 6 and 6E,” said Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology...

The Sensible Dwelling Cybersecurity Tales That Mattered This Year

In keeping with analysis from Parks Associates, 54% of U.S. web households report experiencing an information privateness or safety challenge over the past 12 months, a rise of 50% since 2018. From...

How to protect your Cyber Monday packages from porch pirates this holiday season

Video doorbells are also a growing in popularity across the U.S. In the second quarter of 2023, 20% of U.S. households had a video doorbell, according to the Smart Home Consumer Insights Dashboard pro...

From FAST channels to co-viewing, CTV advertising will look different in 2024

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.  From...