But the trend toward live online subscriptions is expected to accelerate, which is why companies are diving in.
One of the selling points for online video providers is that it is easy to sign up. Customers can subscribe online rather than waiting for an installer to hook up cable or put a satellite dish on the roof.
Online players "are not the cable company," Parks Associates analyst Glenn Hower said. "There are no contracts, you can cancel any time. That seems to resonate in the market."
From the article "AT&T Aims To Break From Streaming Crowd With Time Warner" by Lisa Richwine.
The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...
Live video is a big deal for Facebook and the internet in general, especially when it comes to attracting the younger set, analyst firm Parks Associates found in a report published Wednesday. About 12...
But to some viewers, going a week after a dramatic cliffhanger “seems like it’s old school,” said Brett Sappington, principal analyst at Parks Associates. “For some consumers, that can be frustrati...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
