The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pricey Apple TV. That means its Apple TV costs at least $149, or as much as $200 for a 4K version with lots of space for downloads. Roku and Amazon streaming sticks are available for as little as $20, and some people rely on their smart TVs for accessing content.
From the article "At CES 2019, Apple finally sets iTunes, AirPlay loose" by Shara Tibken and Steven Musil.
Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...
New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....
However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
