The promotions have continued since then. Currently, customers who prepay for four months get a free Apple TV 4K in return. One month of prepay earns customers a Roku streaming stick. And new customers can get $25 off their first month of service in accordance with DIRECTV NOW’s one year anniversary.
"To reach 1 million subscribers is an important benchmark for any OTT video service, but to go from zero to 1 million subscribers so quickly is quite an achievement," said Brett Sappington, senior director of research for Dallas-based Parks Associates, in a release from AT&T.
From the article 'As it turns a year old, AT&T’s streaming service hits a milestone" by Shawn Shinneman.
“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...
Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
