But the market has radically changed since the arrival of the previous Apple TV box, the all-time leader with 25 million units sold over its lifetime. Roku (10 million units sold as of last year) is a strong player in this area, while Google has made significant inroads with its Chromecast, a $35 stick that plugs into the back of a television for instant access to online videos from the likes of YouTube, Netflix and HBO Now. Amazon has been aggressive, launching both the Fire TV streaming box and the $39 Fire TV Stick.
Apple TV's recent performance has lagged, with US sales slipping to fourth place behind Roku, Chromecast and Fire TV, according to market researcher Parks Associates.
From the article "As iPhone 6S launches, a new Apple TV and iPad Pro steal the show" by Roger Cheng and Shara Tibken.
Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...
Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
