But the market has radically changed since the arrival of the previous Apple TV box, the all-time leader with 25 million units sold over its lifetime. Roku (10 million units sold as of last year) is a strong player in this area, while Google has made significant inroads with its Chromecast, a $35 stick that plugs into the back of a television for instant access to online videos from the likes of YouTube, Netflix and HBO Now. Amazon has been aggressive, launching both the Fire TV streaming box and the $39 Fire TV Stick.
Apple TV's recent performance has lagged, with US sales slipping to fourth place behind Roku, Chromecast and Fire TV, according to market researcher Parks Associates.
From the article "As iPhone 6S launches, a new Apple TV and iPad Pro steal the show" by Roger Cheng and Shara Tibken.
A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside...
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