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July 14, 2018
“Costs for content producers and networks continue to rise faster than the general inflation rate,” said Brett Sappington, senior director of research, Parks Associates, in an e-mail interview. “As long as that happens, they will face pressure to increase the amounts that they need from their distributors to cover those costs.”
He noted that online services--often called “over-the-top” services because of how they arrive on another company’s broadband connection--themselves contribute to some of this inflation with motion picture-level budgets for some exclusive series.
From the article "As cord-cutting prices rise, here's what you can do to keep costs down" by Rob Pegoraro.
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Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
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