This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subscribe to a streaming service. That means more millennials subscribe to a streaming service than cable TV. Overall, 65% of American households subscribe to a streaming service.
The study also showed that 82% of subscribers stay with their service and don’t switch. Only 18% of subscribers switch their service once they subscribe.
From the article "As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service" by Luke Bouma."
Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
