Brett Sappington at Parks Associates is one of the people keeping track of the changes in video consumption, and both Verizon and AT&T use his research.
"They've definitely taken two different directions," he said.
"There are so many roles that [Verizon and AT&T] could play," Sappington said. "I'm really curious to see what they will do and where they see the opportunity in the market."
From the article "As AT&T issues results, strategy is key to future" by Nova Safo.
Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT...
The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...
But it's the move into healthcare that's the most exciting. You see, right now, digital healthcare and wearapeutics is a "small" market, worth about $5.7 billion in 2015, according to IoT marketing...
The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...
